The Babylon Bee
Not a Joke: Boosting Satirical Success
“Carobini is a proven source for professional social media development, marketing strategies...
...and he laughs in all the right places, too.”
Services
Digital Marketing, Social Media Consulting, Graphic Design Services, Google Ads, Facebook Ads, Instagram Ads, Marketing Strategy, Analysis and Research, Demographic Analysis, Growth Campaigns
Background
The Babylon Bee, a conservative Christian news satire website, is known for publishing satirical articles on religion, politics, current events, and public figures. Often referred to as a Christian or conservative version of The Onion, The Babylon Bee approached Carobini Creative to enhance its digital marketing efforts and social media presence.Objectives
The Babylon Bee sought Carobini Creative’s expertise to enhance its digital marketing efforts. Facing challenges like establishing an effective social media posting schedule and driving growth through targeted advertising campaigns, Carobini set objectives to develop a consistent posting schedule, create engaging content, and drive growth through targeted ads.
Strategy and Execution
Carobini implemented a robust social media posting schedule for Facebook, Twitter, and Instagram, and designed visually appealing Instagram content templates. The team also managed advertising campaigns on Facebook, Instagram, and Google, and conducted comprehensive audience demographic analysis to tailor content and ads effectively.
Results
The results included consistent and increased engagement, successful ad campaigns, and enhanced visual appeal of content.
