The Daily Wire
Driving Unprecedented Social Media Growth
“During Matt’s tenure with the Daily Wire, our social media saw unprecedented growth. We are still reaping the benefits of the strategies that Matt implemented.”
Services
Digital Marketing, Social Media Management, Monthly Marketing Support, Marketing Strategy, Analysis and Research, Demographic Analysis, Growth Campaigns, Conversion, Posting, Community Management, Digital, Social
Background
The Daily Wire, an American conservative news website and media company founded by Ben Shapiro and Jeremy Boreing in 2015, hired Carobini to enhance its digital marketing and social media presence. The Daily Wire is a major publisher on Facebook and produces popular podcasts, including The Ben Shapiro Show. The company's video on demand platform, DailyWire+, launched in 2022, and its children's video platform, Bentkey, in 2023.
Objectives
The Daily Wire enlisted Carobini to enhance its digital marketing and social media presence. Facing challenges like increasing brand awareness, managing a collective social media audience of 15 million, and launching new digital initiatives, Carobini set clear objectives: boost brand awareness, manage social media platforms with engaging content, and implement effective marketing strategies.
Strategy and Execution
Carobini executed comprehensive marketing strategies, creating written and video content for The Daily Wire’s social media platforms, maintaining a consistent posting schedule, and engaging actively with followers. Growth campaigns, including a Facebook podcast and Facebook groups, were launched to increase engagement and brand visibility. In-depth demographic analysis helped tailor marketing strategies to the audience’s preferences.
Results
The strategic approach yielded remarkable results, achieving 94% Facebook growth, launching successful new digital initiatives, and maintaining high follower engagement.
