Kirk Cameron
Building a Bold Social Media Presence
Services
Digital Marketing, Social Media Management, Monthly Marketing Support E-commerce Marketing, Marketing Strategy, Analysis and Research, Campaigns, Consulting, Demographic Analysis, Growth Campaigns, Conversion, Community Management
Background
Kirk Cameron is known by millions as “Mike Seaver” from the 1980’s sit-com “Growing Pains.” Since then, Kirk starred in “Fireproof” - the #1 inspirational movie of the year and inspired the best-selling book “The Love Dare” - as well as the movies “Left Behind”, “Monumental”, produced his newest film “Lifemark” with the Kendrick Brothers about the value of life in the womb and the beauty of adoption, and produced the documentary “The Homeschool Awakening” about the growing homeschooling movement. Kirk hosts TBN’s television series “Takeaways with Kirk Cameron” and “One on One with Kirk Cameron” and co-hosted the series “The Way of the Master”. Recently, he has been featured in the press, talking about his “American Campfire Revival” livestream, events, and podcast, urging the family of faith to return to the principles that will bring blessing and protection to America. Kirk recently authored the children’s book “As You Grow” that teaches Biblical principles and character
Objectives
Kirk Cameron enlisted Carobini Creative to develop a comprehensive social media strategy and enhance his e‑commerce efforts. Carobini aimed to develop a cohesive social media strategy, create engaging content, organically grow Kirk’s social media presence, and drive e‑commerce sales.
Strategy and Execution
Carobini developed a detailed brand guide, produced custom graphics and memes, and implemented a consistent posting schedule. The team also managed paid advertising campaigns, achieving a 700% return on ad spend each month. Key strategies included promoting Kirk’s “American Campfire Revival” store and targeting individuals who had previously interacted with Kirk’s brand.
Results
The strategic approach by Carobini Creative yielded significant results for Kirk Cameron. A cohesive social media strategy and brand identity were established, Kirk’s social media presence on Facebook and Instagram grew organically, and a 700% return on ad spend was achieved every month for the e-commerce store. Engagement and sales for Kirk’s "American Campfire Revival" livestream, events, and podcast also increased.
