Students for Life of America
Maximizing Social Media Impact & Digital Outreach
Services
Graphic Design, Digital Marketing, Social Media Management, Monthly Marketing Support, Marketing Strategy, Analysis and Research, Demographic Analysis, Growth Campaigns, Conversion, Posting, Community Management
Background
Students for Life of America is a a 501c3 religious non-profit that creates strategy, policy, and programming to equip those most targeted for abortion to change minds of their peers, transform communities by connecting women and families in crisis with non-violent support, and advocate for public policy that protects both mother and child from the predatory abortion industry. Students for Life has more conversations with those most targeted by the abortion industry than any other pro-life outreach in the world, reaching more than 2 million people across social media platforms each week and engaging in approximately 100,000 digital conversations per month.
“Matt is one of the top social media experts working in politics. His values reflect in his work, and he is a very trustworthy conservative professional.”
Objectives
Students for Life of America (SFLA) sought Carobini Creative’s expertise to enhance their digital presence and social media engagement. SFLA faced challenges in creating engaging content for a diverse audience, managing social media for both the organization and its president, Kristan Hawkins, and tracking social media performance for effective strategy adjustments.
Strategy and Execution
Carobini implemented a comprehensive strategy to address these challenges. They developed content for SFLA’s and Kristan Hawkins’ social media accounts, established a consistent posting schedule, and monitored analytics to track growth and identify audience interests. Event coverage was ensured through delegated reporters, while a brand guide for Kristan Hawkins was created to emphasize her tone of voice and visual identity. Targeted advertising campaigns across multiple platforms, including Google, Facebook, Instagram, and Twitter, were optimized to effectively reach and engage the audience.
Results
The results were significant: Carobini successfully managed engaging content for both SFLA and Kristan Hawkins, established a proven scheduling model, and tracked social media performance, leading to continuous growth and engagement. Timely event coverage enhanced real-time interaction, and targeted advertising campaigns effectively reached the intended audience. Kristan Hawkins praised the collaboration, stating, “Matt is one of the top social media experts working in politics. His values reflect in his work, and he is a very trustworthy conservative professional.”
