Canon Press
Services
Consulting, Social Media Strategy, Marketing Strategy, Analysis and Research, Demographic Analysis, PR
Background
The What? “All of Christ for All of Life.” Canon Press is not just a book publisher, but a full-orbed media house, outfitting Christians everywhere with tools to live like Christ is Lord over every aspect of life.
As they say, Canon Press is a Christian publisher with a sense of humor that sometimes gets them into trouble. And they like it that way.
Objectives
Carobini Creative partnered with Canon Press to optimize their marketing strategy, focusing on enhancing social media content, video engagement, website conversion tracking, PR efforts, and e‑commerce ads. After conducting a thorough audit, Carobini identified key areas for improvement and provided actionable recommendations.
Strategy and Execution
Canon Press implemented these changes, leading to increased social media engagement, improved video viewership, more accurate website conversion tracking, and enhanced PR reach. This resulted in higher product sales, particularly for books and podcasts.
Results
The collaboration significantly boosted Canon Press’s digital presence, with then CEO, Aaron Rench, applauding Carobini’s clear, effective strategies that transformed their approach to digital marketing and led to measurable success.
