Dusty Deevers for Oklahoma State Senate 2023
Winning the Oklahoma State Senate Seat
Services
Digital Marketing, Social Media Consulting, Graphic Design Services, Google Ads, Facebook Ads, Instagram Ads, Marketing Strategy, Analysis and Research, Demographic Analysis, Growth Campaigns
Background
Dusty Deevers is a pastor at Grace Reformed Baptist Church of Elgin, State Senator for Oklahoma District 32, and CEO of Deevers Properties. He is the author of Christian resources on abolishing abortion, the Christian view of the role of civil government, and Loving Your IVF Neighbor: In Vitro Fertilization, Assisted Reproduction Technologies, and Loving Your Neighbor as Yourself.
Objectives
In 2023, Dusty Deevers sought Carobini Creative’s expertise to develop a digital marketing strategy for his state senate campaign. Carobini aimed to establish a strong brand identity, engage local voters on social media, and increase donations through targeted digital media campaigns.
Strategy and Execution
Carobini created visually compelling graphics, employed geolocation ad targeting, and managed the complex verification process for running political ads. This strategic approach successfully established Dusty’s brand, increased social media engagement, and acquired substantial donations.
Results
The partnership showcases the impact of a well-executed digital marketing strategy. By aligning Dusty’s campaign with his core values and leveraging targeted social media campaigns, Carobini played a pivotal role in his successful run for the Oklahoma State Senate.
